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Use Eyetracking

In general, people scan a web page the same way every
time, no matter what site they visit. Tracking these habits
can help Webmasters place important content, or even
AdSense ads, right where visitors will most likely see it. An
Eyetracking map and more information are available at
http://www.poynterextra.org/eyetrack2004/main.htm
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